B2B Sales Team Training

Performance COMMERCE

A demanding programme to stabilise, structure and strengthen commercial performance, even in high-intensity and high-complexity environments.

The Performance COMMERCE programme supports sales teams in stabilising their posture, clarity, and ability to perform in demanding, competitive, or high-pressure environments.

Drawing on 25 years of practical experience and the principles of high-level sport, it aims to transform sometimes irregular behaviours into structured, clear, and directly operational business practices.

This is not about “training” in sales, but about concretely evolving the way commercial cycles are prepared, conducted, and managed – in the reality of the field.

The result: more consistent performance, fairer decisions and sales representatives able to achieve their targets, even under pressure.

Consistent commercial performance

even under pressure

Reinforced pipeline and clearer commercial strategy steering

thanks to precise KPIs

In which cases should you use Performance COMMERCE?

Ideal if...

Your sales performance is inconsistent depending on the challenge or stress.
Your teams need to gain confidence, posture, and client impact
Piloting, qualification and prioritisation lack rigour
Your collaborators give in quickly under pressure
The sales cycle stages are not optimised, the result suffers
You want a field program with impact indicators

To be avoided if...

Are you looking for theoretical, remote training disconnected from the realities of the job?
You do not wish to integrate behavioural analysis or KPIs.

How does the Performance COMMERCE programme work?

A structured device to strengthen commercial performance, refine sales posture and improve decision quality throughout the commercial cycle.

Step 1 — Framework

Audit pipeline, interviews, appointment observation, behavioural analysis
(1 to 2 weeks)

Step 2 — Intervene

High-intensity workshops (in-person, remote, or hybrid), on-site coaching, challenge simulations, EquiCoaching (posture, confidence), advanced negotiation techniques
(4 to 6 weeks)

Step 3 — Anchor

Business rituals, pipeline piloting, action plan, monitoring
(8 to 12 weeks)

Deliverables

• Diagnostic commercial complet (posture + profil + comportements)
• Plan de montée en puissance individuel + collectif
• Boîte à outils premium : négociation, intention, structure, pilotage pipeline
• Lecture “haut niveau” : préparation mentale & gestion de l’enjeu
• KPI de suivi & tableau de bord de performance commerciale
• Synthèse finale + recommandations terrain

Options / Formats

PERFORMANCE+ Terrain, individual coaching, precise KPIs, negotiation focus

CERTIFICATE with validation of commercial experience

Graduating qualification possible, individual & group, in-person / hybrid / remote.

This service is ideal if you wish to:

Strengthen the commercial position of your teams in high-stakes contexts

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Improving business communication and better manage tensions in customer situations

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Advance your salespeople towards more stable, controlled and readable performance

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Develop emotional stability and the ability to manage under pressure

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Strengthen commercial cohesion and cooperation around business challenges

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Clarify commercial steering and improve the quality of decisions in the cycle of

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They speak best of it

Concrete feedback from assignments carried out in companies, in France and internationally.

"Nadia a parfaitement compris mon besoin dès le départ. Elle a su adapter la formation avec des contenus concrets, ciblés et très orientés terrain, parfaitement en phase avec mon équipe commerciale. Les attentes ont même été dépassées grâce à une approche pragmatique et directement applicable. Je recommande vivement Nadia pour accompagner vos équipes, notamment sur les enjeux de performance commerciale. Merci encore"

Sales Director of Edita Food MA