B2B Sales Team Training

Performance COMMERCE

A demanding programme to stabilise, structure and strengthen commercial performance, even in high-intensity and high-complexity environments.

The Performance COMMERCE programme supports sales teams in stabilising their posture, clarity, and ability to perform in demanding, competitive, or high-pressure environments.

Drawing on 25 years of practical experience and the principles of high-level sport, it aims to transform sometimes irregular behaviours into structured, clear, and directly operational business practices.

This is not about “training” in sales, but about concretely evolving the way commercial cycles are prepared, conducted, and managed – in the reality of the field.

The result: more consistent performance, fairer decisions and sales representatives able to achieve their targets, even under pressure.

Consistent commercial performance

even under pressure

Reinforced pipeline and clearer commercial strategy steering

thanks to precise KPIs

In which cases should you use Performance COMMERCE?

Ideal if...

Your sales performance is inconsistent depending on the challenge or stress.
Your teams need to gain confidence, posture, and client impact
Piloting, qualification and prioritisation lack rigour
Your collaborators give in quickly under pressure
The sales cycle stages are not optimised, the result suffers
You want a field program with impact indicators

To be avoided if...

Are you looking for theoretical, remote training disconnected from the realities of the job?
You do not wish to integrate behavioural analysis or KPIs.

How does the Performance COMMERCE programme work?

A structured device to strengthen commercial performance, refine sales posture and improve decision quality throughout the commercial cycle.

Step 1 — Framework

Audit pipeline, interviews, appointment observation, behavioural analysis
(1 to 2 weeks)

Step 2 — Intervene

High-intensity workshops (in-person, remote, or hybrid), on-site coaching, challenge simulations, EquiCoaching (posture, confidence), advanced negotiation techniques
(4 to 6 weeks)

Step 3 — Anchor

Business rituals, pipeline piloting, action plan, monitoring
(8 to 12 weeks)

Deliverables

• Comprehensive commercial diagnostic (posture + profile + behaviours)
• Individual + collective ramp-up plan
• Premium toolkit: negotiation, intent, structure, pipeline management
• High-level lecture: Mental preparation & performance under pressure
• KPI monitoring & commercial performance dashboard
• Final summary + field recommendations

Options / Formats

PERFORMANCE+ Terrain, individual coaching, precise KPIs, negotiation focus

CERTIFICATE with validation of commercial experience

Graduating qualification possible, individual & group, in-person / hybrid / remote.

This service is ideal if you wish to:

Strengthen the commercial position of your teams in high-stakes contexts

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Improving business communication and better manage tensions in customer situations

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Advance your salespeople towards more stable, controlled and readable performance

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Develop emotional stability and the ability to manage under pressure

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Strengthen commercial cohesion and cooperation around business challenges

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Clarify commercial steering and improve the quality of decisions in the cycle of

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They speak best of it

Concrete feedback from assignments carried out in companies, in France and internationally.

    
 
 
       Publié sur Google  
   
   Mahmoud Baroud 
 
 
 
 Trustindex vérifie que la source originale de l'avis est Google. It was very nice experience & friendly ❤️
Thank you for the lessons it was fun.
  
 
      Publié sur Google  
   
   Sandrine Maury 
 
 
 
 Trustindex vérifie que la source originale de l'avis est Google. I had the chance to experience 3 equicoaching sessions with NB over the last 4 years, different places, coachees and horses.
It starts with a deep sense of listening and connecting, which translate the same way when you move to the work with horses.
Genuine feedback, clear but challenging assignments, team work...a lot is happening during these few hours and long after.
I highly recommend taking a different approach and let Nadia and horses guide you.
  
 
      Publié sur Google  
   
   François Jegu 
 
 
 
 Trustindex vérifie que la source originale de l'avis est Google. Un accompagnement sérieux et bienveillant sous l'égide de professionnalisme. NB sait toucher juste ceux qu'elle accompagne
  
 
      Publié sur Google  
   
   Olivier Gastineau 
 
 
 
 Trustindex vérifie que la source originale de l'avis est Google. Je n’ai pas de mots pour décrire l’expérience que j ai vécue à plusieurs reprises
J avais peur des chevaux et grâce à la bienveillance et le professionnalisme de Nadia j ai réussi à combatte cette appréhension. L’ensemble de cette offre management et équations est à faire absolument. On comprends mieux l’appréhension d’un management sans discours mais uniquement par le geste. Vivez l’expérience c est tout ce que je peux vous conseiller.
  
 
      Publié sur Google  
   
   redouan cherif 
 
 
 
 Trustindex vérifie que la source originale de l'avis est Google. Nadia a parfaitement compris mon besoin dès le départ. Elle a su adapter la formation avec des contenus concrets, ciblés et très orientés terrain, parfaitement en phase avec mon équipe commerciale.
Les attentes ont même été dépassées grâce à une approche pragmatique et directement applicable.
Je recommande vivement Nadia pour accompagner vos équipes, notamment sur les enjeux  de performance commerciale.
Merci encore
  
 
      Publié sur Google  
   
   elmehdi nouila 
 
 
 
 Trustindex vérifie que la source originale de l'avis est Google. Formation exceptionnelle, je recommande pour tester une nouvelle méthode de coaching loin des salles de classe
  
 
      Publié sur Google  
   
   kalid motya 
 
 
 
 Trustindex vérifie que la source originale de l'avis est Google. The go to place for corporate events and team building exercises. An experience of a life time! Highly recommended for all organisations wishing to improve their team communication skills. Nadia excels in the field of equicoaching with her unique approach.
  
 
      Publié sur Google  
   
   Léa Kadri 
 
 
 
 Trustindex vérifie que la source originale de l'avis est Google. Un après-midi d'équicoaching en famille sous le signe de la bienveillance ⭐️ Un moment hors du temps avec Nadia et Eden pour nous offrir quelques heures d'introspection et de réflexions individuelles et communes. Une très belle expérience que je recommande fortement ! Merci pour ce moment 🐴

"Nadia perfectly understood my needs from the outset. She was able to tailor the training with concrete, targeted, and very field-oriented content, perfectly aligned with my sales team. Expectations were even exceeded thanks to a pragmatic and directly applicable approach. I highly recommend Nadia to support your teams, particularly on commercial performance issues. Thank you again."

Sales Director of Edita Food MA